Acumen Strategic Management System and Acumen Scorecard Framework
Opportunities in a Time of Change
Both for profit businesses and not-for-profit organizations face a series of
demanding challenges in today’s marketplace. Change is everywhere and
constant. The increasing complexities of running a business or organization
create many challenges for owners and managers. In most mid-sized organizations
the owners or managers are involved in almost every aspect of running an
enterprise. Although this approach may have worked in the past, in
today’s environment, it limits growth potential and stymies competitive
advantage. Today there is a need to create an entrepreneurial management
framework.
An Opportunity to Improve the Strategic Planning and Execution Process
In 1992, Robert Kaplan of Harvard Business School and David Norton of
Renaissance Solutions released a research report that indicated that most
strategic planning processes are flawed.85% of senior management teams spend
less than one hour a month discussing strategy
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75% of executive teams do not have a clear consensus on the value proposition
being offered customers
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Only 5% of the work force understand the organization’s strategy
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60% of organizations do not link budgets to strategy
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Only 25% of managers have incentives linked to strategy
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In response Kaplan and Norton created the Balanced Scorecard (BSC) framework
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85% of senior management teams spend less than one hour a month discussing
strategy
The Balanced Scorecard (BSC)
The BSC is a performance management and measurement system that integrates both
financial and non-financial measures. The BSC helps translate and align
strategic vision into operational terms through the balancing of performance
metrics across four different perspectives: Financial, Customer, Internal
Process, and Growth & Learning. Today over half of the Fortune 500 and an
ever growing number of midsize enterprises and not-for-profit organizations are
using the BSC performance management system to foster growth and profitability.
The Acumen Scorecard
In today’s complex business environment strategies for creating value are
shifting from just managing tangible assets to more knowledge based strategies
related to deploying intangible assets including customer relationships,
workforce motivation, product/service innovation, knowledge, and skills
development. Building on the success of the BSC the Acumen Dynamics Framework
has developed an enhanced package of practical tools and techniques to foster
growth and profitability.
Creating an Entrepreneurial Management Framework
The Acumen Strategic Management System establishes a measurement and
entrepreneurial management system that will channel the energies, abilities,
and specific knowledge of the people and company towards achieving a series of
focused strategic objectives. The Acumen Strategic Management System also helps
the ownership and leadership create a management structure that clarifies and
communicates the organization’s strategic direction. The system aligns
employees to work towards goals that encourage efficiency and competitive
advantage.
Distinct Advantages of the Acumen Scorecard Approach
The Acumen Scorecard recognizes the need to blend financial and operational
measures. The approach provides leadership a set of comprehensive measures that
are practical. The Acumen Scorecard focuses the business on activities critical
to success and growth. It provides a snapshot of overall performance of the
business which helps the leadership to organize, communicate, and measure the
impact of management and strategy.
Create Value around Five Different Strategic Perspectives
The Acumen Strategic Management System builds a framework to manage strategies
across five perspectives:
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Vision, Governance, and Continuity-Aligning vision, creating and modifying the
course and operational direction of the enterprise for the benefit of the
stakeholders and community.
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The Customer Perspective-Building strategy around improving customer value and
competitive positioning.
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Internal Business Processes-Establishes priorities for business and operational
processes that are critical to creating customer satisfaction and growth.
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Financial Perspective-Focuses on measures that support profitable strategic
growth and business development while considering ownership risk.
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Growth & Learning-Creates an entrepreneurial climate that fosters
innovation and growth through learning and change.
The Steps to Developing an Acumen Scorecard
The process of developing an Acumen Scorecard will direct leasdership to build
a management system that has balance between financial and operational
measures, leading and lagging measures, and vision and mission based measures
that reflect the personality and needs of the company.
Employing the AcumenSMS framework will help focus tactical and strategic
thinking around the following eight core competencies.
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Building Unity, Consensus & Focus
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Value Concept & Competitive Positioning
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Understanding Markets & Customers
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Operations & Customer Relationship Management
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Aligning Core Competencies around Customer Needs
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Communication & Empowered Decision Making
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Managing Entrepreneurial Growth & Learning
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Becoming a Strategy Focused Organization
Managing to Win - Improving Performance with Systems Thinking
Constructing & Simulating Mental Models...assumptions that must be
overcome!
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Factors operate independently… each factor impacts the outcome, but it
does so independently
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Causality is assumed to run one way… from factor to outcome, but not back
again
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Impacts are felt instantaneously… there are no delays or lag times
between factor changes and outcomes
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Impacts and changes are linear and constant… X% change in input always
results in Y% change in output
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Effective organizations must be collections of functional, divisional, and/or
geographic fiefdoms… and can not be modified to better reflect how
reality actually works
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